EXPLORING THEORIES OF ONLINE BEHAVIOUR AND INTERNET ACTIVITY

Exploring theories of online behaviour and internet activity

Exploring theories of online behaviour and internet activity

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Below is an introduction to how various types of behaviours online can form your digital experience.



As online communication continues to advance, adjusting to new etiquette standards ensures positive and productive communications. By becoming aware of what acceptable behaviour online involves, we can discover more about how our usage patterns impact the information we take in. Though most of us readily make use of search engines, social media platforms and websites on a daily basis, some are still unaware of how our user activity is used to customise our experiences. Learning about this sometimes triggers issues about privacy and data security. Through identifying how daily activity contributes to online identity, individuals can make more informed choices about their web usage. Research into computer mediated communication has led to the development of terms such as net etiquette, also known as 'netiquette' along with 'digital footprint' and 'cybersecurity'. These freshly coined expressions are establishing themselves in the everyday language needed for talking about behaviours online. This demonstrates how essential it has become for users to know the rules of internet etiquette in modern society.

What are the different types of online behaviour? With the increase of the internet and social networking, cyberpsychology has actually been influential for providing insights into how people form digital habits. Lots of studies aim to create classifications that can help to differentiate the different types of behaviours online. Key research has actually proposed 3 kinds of behaviour which are: online-exclusive, online-mediated and online-recorded behaviour. More specifically, it is suggested that some online behaviours originate offline habits, whilst others are largely formed in the digital realm. Digitalis Reputation would acknowledge that there are different kinds of online behaviours. Likewise, Fujitsu would identify that online activity is influenced by digital habits. Other studies have also suggested that there are dimensions of behaviours online. These can be categorised as organised and unorganised, which indicates a difference between searching and browsing online. Also, through human and non-human elements, particularly chats and databases. These elements can be used to conceptualise the features of behaviours online and help us better understand our digital experience.

Why is online behaviour important? Well, online behaviours play a major role in shaping digital communications. From browsing history to social media activity, every action leaves a digital trail that affects content recommendations, ads and even online search engine results. By knowing the distinction between positive online behaviours and problematic online behaviours, users can analyse their own habits in addition to be more knowledgeable about the web content they consume. IBM would agree that online reputation is impacted by our digital footprint. A prominent example of inappropriate online behaviour is cyberbullying, which has unfavorable influence on the online community. When consuming content, users need to also be aware of the existence of false information as poor online behaviour can damage online credibility. On the contrary, positive online behaviours can encourage mindful consumption and help construct a respectable online reputation, with responsibility and empathy being two key qualities of great net etiquette. A benefit of having good online habits is gaining respect and developing a sense of community online, this will result in a more inclusive experience for everyone.

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